All dates and times shown are Sydney (Australia/Sydney) — the team clock.
every launch, debriefed

Campaigns.

One page per campaign: what we spent, who came, who joined, and what we learned. The full debrief lives behind each card — numbers first, conclusions attached, no folklore.

Webinar · 20 August 2026 · final
Close the Identity Gap
152 registrations against a target of 130, 62 in the room (41%), and seven Leadership Lab enrolments — five from the room, two sold by email alone. Double March's audience from the same webinar, for a third of March's seats. A quarter of the room was North American, watching a 10am Sydney start. Includes the minute-by-minute room curve, the country funnel, the ad-by-ad breakdown, page analytics, and the follow-up list.
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Webinar · 30 July 2026
Becoming Magnetic
166 registrations, 67 in the room (40% — a PBW-era record), and 12 new Growth Network members at $153 of ad spend each against a $740 lifetime value. Includes the minute-by-minute attendance curve, member-by-member join journeys, and the follow-up list.
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Next campaign
This space is waiting
Every future campaign gets its debrief filed here within days of cart close, built from the same playbook: spend, clicks, room, joins, and what to change next time.
Coming after the next launch