Rolling window ending yesterday. Green = up, red = down.
Weekly total users. The site relaunched 30 Jun 2026 — watch this line for post-relaunch effects.
| Channel | Sessions | Users |
|---|---|---|
| Loading… | ||
| Landing page | Users | Key events |
|---|---|---|
| Loading… | ||
| Device | Sessions | Users |
|---|---|---|
| Loading… | ||
Every event GA4 recorded in this window, ranked by count. Events with a red KEY pill are marked as key events in GA4 Admin — those are the ones that count toward your conversions.
| Event name | Key? | Count | Users | Key event count |
|---|---|---|---|---|
| Loading… | ||||
To toggle an event as "key" (conversion) or create a new one, go to GA4 Admin → Events ↗.
Total users — unique people who visited the site in the window. GA4 counts a person once even if they visit multiple times or from multiple devices (using its own signals).
New users — first-time visitors in this window. Someone who came for the first time this week counts here AND in Total users.
Sessions — visits. One user can have many sessions. A session ends after 30 minutes of inactivity or at midnight.
Engagement rate — % of sessions that were "engaged" (lasted 10+ seconds, had 2+ page views, or triggered a key event). GA4's healthier replacement for the old bounce rate.
Avg time / session — average seconds a session lasted (engagement duration ÷ sessions).
Key events — actions GA4 has been told matter for HerBusiness. Set in GA4 Admin → Events → mark as key event. Examples: lead magnet download, workshop registration, membership purchase, contact form submit. Currently tracked: /august26 is firing correctly (11 key events on 19 users → 58% conversion). Most other pages show 0 key events, which is either accurate or means the event isn't set up on them yet.